Foodies and dessert lovers, gather up! Although the annual Mid-Autumn Festival hasn't officially started yet, I, a hardcore mooncake enthusiast, can't wait to unbox what I consider the number one mooncake in Taiwan! When it comes to must-eat mooncakes in Taiwan, if you only know traditional large mooncakes or ordinary egg yolk pastries, you're really outdated! The one that has always held the NO.1 spot in my heart, from my university days to now, is the century-old legendary shop from Hualien—【豐興餅舖】!
Every time their "Signature Original Mini Mooncake" is mentioned, I feel an explosion of happiness. That perfectly non-greasy, melt-in-your-mouth dense texture is truly the legendary delicacy that sells millions every Mid-Autumn! This time, I'm lucky to have unboxed their latest 2026 Mid-Autumn limited gift boxes—the "豐興舞茶綜合禮盒" and "金質三采禮盒"—scooping up all the tea aroma, fruity notes, and creative crisps at once! If you're also struggling with which shop to choose for Mid-Autumn gifting this year, this hot hands-on unboxing review is a must-save!
Speaking of 【豐興餅舖】, it's not just childhood memories for Hualien locals, but also a representative old brand in Taiwan's traditional pastry scene! The story begins in the 1920s, when first-generation founder 鄭鐮波 came from Taichung's Fengyuan, graduated from a Japanese public school, sailed to Hualien to start a pastry business, and officially established the "豐興" name in 1928, selling sweet potato balls, red bean balls, and other snacks. Upholding the original intention of "living in Hualien, loving Hualien," the brand extensively uses local high-quality ingredients, gradually becoming Hualien's top traditional pastry and wedding cake shop.
In the 1960s, second-generation 鄭榮章 took over. Responding to Taiwan's industrial development and tourism boom, he combined Amis millet with red beans to create the classic 粟糬 (millet mochi), and personally developed the bite-sized, melt-in-your-mouth "Signature Mini Mooncake" that sparked nationwide queuing frenzy, successfully refining the heavy traditional mooncake! In the 2000s, third-generation 鄭富益 brought creativity, turning large round toast into crisps drizzled with spiral fruit jam, creating the nostalgic creative product "雷古多 (Record Biscuit)" that swept Taiwan. In recent years, under third-generation 劉俐伶, the brand continues the "ever-innovating old shop" philosophy, perfectly fusing traditional Chinese techniques with modern baking, giving this century-old shop a fashionable and youthful new life!
The first box I highly recommend to friends who love tea aroma and textured gifting is the 【豐興舞茶綜合禮盒】! This gift box features the "茶萃佐餅" series, upholding the original intention of "natural, simple, no burden," perfectly blending the premium tea notes from Hualien's 舞鶴 into the pastries. The box design is full of clever touches, featuring Taroko's Changchun Shrine, Ji'an Qingxiu Temple, landmark Mickey Mouse, and local symbols like pineapple and pure mountains and waters on the surface—one box in hand feels like packing Hualien's beautiful mountains, waters, and warm hospitality to give to your most cherished people!
The box contains 9 exquisite mooncakes in three unbeatable flavors:
Signature Mini Mooncake: The Mid-Autumn legend passed down for years! Premium white phoenix bean paste, extra finely ground, paired with rich milky aroma and 27 layers of hand-rolled thin pastry that melts instantly on the tongue, leaving a lingering warm aftertaste—completely non-greasy!
茶茶餅: Premium white phoenix bean paste blended with fine roasted tea powder, slow-baked to release steady charcoal-roasted tea aroma alongside the dense filling, rich tea notes with long-lasting flavor.
柚香金萱茶餅: Specially selected local "柚香金萱茶粉" from Hualien's 舞鶴, perfectly harmonizing fresh pomelo blossom aroma with Jin Xuan tea, paired with 27 layers of handcrafted flaky pastry—melt-in-your-mouth, tea-scented pastry delivering an extremely refreshing, non-greasy sensation.
If you want Mid-Autumn gifting that caters to both elders' love for traditional flavors and younger folks' preference for creative styles, choose the 【金質三采禮盒】! This is this year's super popular DM item, directly including traditional classics and innovative snacks in one box—packed with abundance and novelty!
The box is extremely rich with multi-layered textures:
花柚餅: The classic of classics! Crispy exterior wrapping full, fragrant, extremely dense bean paste filling—moderate sweetness without throat-clogging, evoking full nostalgic vibes.
Signature Mini Mooncake: The soul star that's always in short supply every year! 27 layers of handcrafted flaky pastry wrapping ultra-fine white bean paste that melts instantly, perfectly blending milky and bean aromas—loved by adults and kids alike, old-school gourmets' favorite~
綠豆小月餅: Pure mung bean filling for the best taste, combined with fragrant crispy thin pastry—crispy skin, soft filling, moderately sweet, super popular with kids, a holiday must-have!
After testing these two 2026 Mid-Autumn gift boxes from 【豐興餅舖】, I can only say: the heritage of a century-old shop is truly irreplaceable! From the exquisite packaging in hand to the layered textures with every bite, it deeply conveys the brand's dedication to ingredients and craftsmanship.
My personal favorite remains the soul "Signature Mini Mooncake"—27 layers of hand-rolled thin pastry paired with ultra-fine white bean paste, delicious hot or cold, completely free of the greasy burden of traditional mooncakes. The new tea extract series is also exceptional, perfectly combining Hualien 舞鶴's pomelo-scented Jin Xuan with roasted tea—balanced bitterness and sweetness, lingering tea aroma, simply heavenly with a cup of hot tea!
This Mid-Autumn, whether stocking up to treat yourself or preparing a top-tier Hualien souvenir gift for family, friends, or corporate clients that showcases ultimate taste, 【豐興餅舖】 is absolutely the sincerity-filled, zero-miss top choice. If you're tempted, hurry to the official website to pre-order and bring home this wonderful taste of Hualien's terroir!
貝ㄦ Recommendation Index: ⭐⭐⭐⭐⭐
🌐 Official Website: Hualien 豐興餅舖 Official Website
👥 Facebook Fan Page: 豐興餅舖 Fan Club
💖 Tip: The Signature Original Mini Mooncake and 茶萃佐餅 series are extremely popular every Mid-Autumn—remember to pre-order on the official website in advance so you don't miss this perfect local heartwarming delicacy!